Internet Marketing 101
When you hear the term “internet marketing“, what do you think of?
For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.
At its core, internet marketing is about these things:
* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads
Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.
My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.
My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.
However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.
Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.
While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.
Remote Working Part 3 – What should be in your tool box
self management more….
Before I share with you my arsenal of the top web tools that are sure to help you to operate remotely, I should discuss one more item connected with self management and especially to do with maintaining your focus and powers of concentration
I’ve identified and verified a consistent habit in individuals who work on the Internet and I’ve known for over a long time line and I call this habit the fifty minute effect. I observed these individuals who concentrate and work for fifty minutes and then take a whole ten mins. break and are considerably more effective and generate a substantially greater quality of work than people who don’t have well organised working practises.
OK as promised I present you with my list of choice remote working tools:
Google Mail costs nothing. For my money the search & label (similar to folders) mechanisms are second to none. So far the only gripe I have is that it runs a bit slow on not so new PC’s
Phone calls
Skype continually perplexed me as the connection quality and reliability was down right horrible, but hats off for the engineers at Skype now as they have considerably refined the quality of the service. For meagre amount of money a month they enable me to call and conference in any handset and Skype user on Earth. The latest edition of Skype has a ton of superb functions and there is an ever growing list of practical add ons.
Organising Content
Evernote has secured in excess of a million users in a very short space of time – it enables you to store, organise and annotate any type of digital content in the Cloud. Just go check it out…it’s free.
Invoicing, Time and Expenses capture, Accounting and CRM
You probably know that my desire to work remotely was originally encouraged by Quickbooks Online, a small business accounting software web application. But it is easily beaten hands down by the free edition of salesorder.com – a lead to cash system that’s as easy to use as a fork I looked at NetSuite whose pricing (and people) scared me off. My choice here is salesorder.com – Go check it out.
Facebook – Three Ways To Promote Your Business On Facebook
Confused on building your network marketing business?
How has that worked for you in your network marketing company?
Three Free methods to explode your primary business in Facebook is to be an Actual person.
1. Are You Photogenic?
I’m not talking about some crazy image. Many people assume that you can include a cute picture of your own goods and that will help you on Facebook. Some might like your expensive ride you have on your profile, but how does that really increase sales? You must brand your very own picture onto people’s minds.
What makes you unique from every other rep on Facebook? Don’t fool yourself.
2. Where Do You Live?
People don’t realize you can localize yourself in Facebook. Many users look over this because they are a global reps. You are handicapping yourself in the foot if you don’t let yourself be found. Why would you want to block people from finding you? Isn’t part of business building about having ways for newbies to find you effortlessly? You want to be searchable by users who want your product or service.
3. Complete Out Your Profile
Way too many users only put a small amount of info on it. Makes it look like you are not disclosing. People want to network with people they know. It’s difficult to do so if you got a picture of a animal and you have no clue to what they do in their spare time. What is even worse, you have no clue what they do for a living. You should put down where you work.
Can Facebook Really Be Used For Business? Of course!
There are many easy ways to use Facebook to promote your business. Massive traffic can be found on Facebook if worked correctly. Commence generating leads to your home business using methods like these.
Search engine optimization: Going back to the basics
If you go to any SEO or webmaster related forum you’ll see that they are full of ‘SEO experts’ of al sorts and fashions asking same newbie questions. First of all, do you think this is very interesting to see people claiming to search engine optimization experts in the basic content of endless and there is no clue to Google page rank is actually. They ask you how they can improve their search engine ranking in one thread and offer quality SEO services in another.
I am inclined to believe that a considerable part of these self-proclaimed search engine optimization expert search engine optimization is not as illiterate, they claimed to be. They just signed in a number of quick links. However, no matter how SEO really really do not know the who, what they have done almost nothing. It’s ok if you’re optimizing your own site.
Search engine optimization or SEO for short is the process of tweaking websites in a way that will make them appear high in the search results for specific search terms known as keywords. All optimization activities can be divided into broad groups: onpage (things you are on your site), and close the page (you do to promote your website in other parts of the network).
This is the first and one of the most important stages of SEO. First of all you need to take into account you want to achieve with search engine optimization. For many people (too many actually) search engine optimization is a growing number of page rank, but in fact is not. Page rank is just one of the many ranking factors and by no means the most important one. There are many low PR page rank, and good competition Keywords. Moreover, the Page Rank you see on the Google PR toolbar has nothing to do with the real PR value. PageRank on the toolbar is the webmaster for entertainment and give them some sort of indicators, they can monitor (we all like the statistics, we do not?). The goal of SEO is not the page rank but top positions in the search results for relative keywords. Once you realize that you may not have to worry about your PageRank, and focus on optimizing your site really.
The Latest Tool In Trading Communications – Twitter
Communication is clearly the life blood of any trading organisation, you only have to ask anyone in the city to realise this. They need to be one step ahead of the game in many respects and be tightly connected to the latest news. This information tends to come from a great deal of sources, including mediums such as press releases, business statements, cable news channels and many more. These mediums have served traders well previously but they are always on the lookout for more convenient and pioneering methods for getting and giving information. Twitter is something that has been used by the masses for a few years now and according to the National Australia Bank (NAB) has recently caught the eye of traders who are using it to get info from the horse’s mouth.
Twitter, which is known as a micro-blogging site, allows users to update their profiles with posts of a maximum 160 characters. This keeps the
Making Money On Twitter
So many people nowadays
Are you a facebook spammer
Many people over 20 are introduced to facebook by younger family members. (I certainly was). It can be very confusing at first.
Members of your family photographed on holiday and/or doing silly things with comments added by complete strangers – some of which can look very dodgy indeed.
So how can this apparent jumble of oddballs and misfits be any use what so ever to almost any business?
Well, the thing to remember is that oddballs and misfits are everywhere these days, walk down the road or to the train station and you will see variety of different shapes and sizes of people. Any marketer worth their salt wouldn’t view everyone of these as a prospect in the real world and neither should you on facebook.
The second thing to remember is that facebook doesn;t come with a training manual or a how to guide. As with so many things these days, people are just expected to “get on with it” And without any sort of online training often just means copying what other people do. With regards to promoting a business on facebook, unfortunately, this generally means link dropping.
Someone starts a group (It’s a little known secret that forums and online communities are very hard to start) and invites their friends to join. Friends join, and because there isn’t a community already and because they don’t know what to say or have never been coached in how to start a conversation, they just say
“Hi, we are XYZ widget makers and if you ever need widgets, visit our website”
Then 1 of 2 things happens
The first likely thing is that no one will EVER click that link.
Why?
Because people hate being sold to. Plus they are never going to buy widgets (or any other service from someone they don
Market your business using facebook
How to use Facebook for business
Facebook is right in the middle of the new business revolution, enabling businesses both small and large to reach vast audiences easily. However there is already a backlash happening against people using social media to
Affiliate Marketing Business: Get more with PPC
One of the four basic types of Search Engines is PPC. PPC is also one of the most cost-effective ways of targeted internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008.
Let us check at how PPC Search Engines work.
These search engines make listings and then rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers and internet marketers bid against each other to receive higher ranking for a specific keyword or phrase.
The one with the highest bid for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your advertisements then will appear prominently on the results pages which is based on the amount of dollar bid you will agree to pay per click.
How do you make money by using PPC into your affiliate marketing business?
There are affiliate programs that will only pay once a sale is made or a lead delivered after a visitor has clickthrough your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market. This is one strategy for top seo services.
The main reason why you incorporate PPC into your affiliate marketing program is that profit is made easier than in any other kind of affiliate program not using PPC. In this way, you will be earning based from the clickthroughs that your visitor will make on the advertiser
Bryan Ellis on the Explosion In Virtual Real Estate Investing
Bryan Ellis is widely recognized as a expert in the fields of real estate investing and internet marketing, so it’s no wonder he’s regarded as a founding thinker of the new phenomenon of Virtual Real Estate Investing. I recently spoke with him about this topic:
Landlords, rehabbers and foreclosure investors, take notice – you may soon be focused on the new concepts of Virtual Real Estate Investing. Everything from using the internet as an avenue to make more money in real estate to online games such as SecondLife seem to be included in the popular definition of this term. And the pure financial potential is staggering.
In order to figure out the truth of the matter, I sought out Bryan Ellis whose experience in the fledgling industry is truly impressive.
“I began using the term